The term "natural" on a pet food label generally implies that the product does not contain artificial additives, preservatives, or synthetic ingredients. However, it's important to note that the use of the term "natural" in pet food labeling is not standardized or regulated by a specific definition across the pet food industry.

The Association of American Feed Control Officials (AAFCO), an organization that sets standards for pet food in the United States, provides guidelines but does not have a strict definition for the term "natural" as it relates to pet food. As a result, pet food manufacturers may interpret and use the term in various ways.

In general, when a pet food label includes the term "natural," it often suggests that the ingredients used are minimally processed and free from artificial colors, flavors, and chemical preservatives. Natural pet foods may include ingredients like real meat, vegetables, and grains without synthetic additives.

To make informed choices about pet food, it's recommended to carefully read the entire ingredient list on the packaging. This provides a more accurate understanding of the composition of the product. If you have specific preferences or concerns about your pet's diet, consulting with your veterinarian can help you select a pet food that aligns with your pet's individual nutritional needs.